To engage customers with our brands, we must first ensure employee engagement with the company’s value propositions . After all, they are the ones on the front line, delivering our value propositions to customers, right?
However, as with end customers, it is not easy to get advocates internally.
And this is becoming increasingly important, especially for those who have decided to invest in their company's employer branding .
Loosely translated, we can say that it is about your reputation grenada email list 18731 contact leads as an employer. The concept is usually associated with companies' success in selecting and recruiting talent, but it is also ideal to think about retention.
When we look at how a company can improve its image towards employees, we think of appropriate remuneration policies. Obviously, this is an important factor, but the people who manage it know that this is not enough.
Do you want to better understand this story of employer branding and learn how to leverage this strategy to increase your business results? Then you are in the right place because this is the topic of today's article.
Let's go ahead!
What is employer branding?
In short, it is appropriate to consider employer branding as a strategy to build and maintain a positive company image. The difference is that the target is not the end customers, but the employees .
It is obvious that the initiatives cannot be decoupled, because the fact that the company is recognized as a good employer intervenes favorably with the perception that end customers have about the brand .
In the following topics we will explain which initiatives are important for employer branding, but the key is to think about how it is possible to raise the level of employee satisfaction .
There is no doubt about the importance of having a Human Resources area that has this more strategic vision of its activities, but a successful project in this area requires the participation of all sectors of the company .
Keep in mind, too, that results won’t show up overnight. Employer branding is a long-term project . And for implementation to be successful, you need to define, and understand, the values that underpin that business.
How important is employer branding?
In an environment where companies increasingly rely on intangible values to differentiate themselves from the competition, having people who help spread your qualities can make a big difference in results.
In addition to its importance in building and maintaining company advocates , employer branding also has a positive impact on a company's productivity levels .
