Telemarketing can be an extremely valuable strategy for companies that perform management and planning tasks.
As customer experience becomes more and more important to the success of any business, you don’t want to provide a service that doesn’t satisfy your customers, do you?
It is enough to talk about telemarketing and most Latin Americans already remember the bad experiences with this type of service.
Unfortunately, mistrust has its reasons: Latin American finland email list 919532 contact leads consumers are bombarded daily by unwanted and unsatisfactory calls.
Brazil is the first country on the list with 45.6 unwanted calls per month per user, the highest average in the world .
However, there are other countries in the region that are in the top 10 besides Brazil: Brazil, which leads the list, then Mexico, Chile and Colombia.
But your business can make good use of the strategy. Even the great advantage for those who decide to invest in it is being able to create a competitive differential with a more efficient service .
How about we dig deeper into this topic and find out what strategies can make telemarketing even more productive for your business? We will cover the following points:
What is telemarketing and what are its advantages?
What actions should be implemented to ensure that this strategy generates results?
What is the importance of blockchain for telemarketing?
Keep reading to see!
What is telemarketing and what are its advantages?
In theory, telemarketing is a communication strategy used by companies to make offers of services, products and promotions through contact by telephone or mobile phone.
In practice, it is a service that generates few results for companies and consumers , who end up dissatisfied with the insistence of companies in contacting them.
However, as it may seem impractical to use this strategy in the era of digital transformation , direct contact between the brand and the consumer through voice can bring the connection between the two parties closer and easier .
However, many companies do not use this channel with planning and end up offering a cumbersome and bureaucratic experience.
Yes, an email marketing strategy can offer incredible results for your business, but voice can be a differentiator as it makes customer service even more humanized.
All you need to do is use this advantage to your advantage so you can make the most of telemarketing and reap its benefits, such as loyalty.
Otherwise, the strategy may have the opposite effect and leave the user with a negative impression of your company.
Therefore, you must be able to balance this approach and optimize some points of this strategy to make telemarketing efficient. Thus, it is possible to carry out more effective marketing actions even with a tight budget.
