This guide looks at one approach you can use to improve your results: using video in sales emails. Learn how and why it can increase response rates and how you can use this technique to generate more leads.
Why You Should Use Video in Your Sales Emails
Email marketing with video can significantly increase your risk managers email lists open and click rates. According to ABTasty, an email with a video can increase your click rate by anywhere from 300%.
Getting people to click on your video is an important first step.
Video is a more engaging medium than text, making it more effective for sales. For starters, it's easier to connect with the recipient through video. They can hear your voice and see your face.
Secondly, videos allow you to share a lot more information in less time. In just a few minutes, you can make a compelling argument, share case studies, and explain the value you have to offer.
Sure, you can do it via text message too. However, the recipient must be willing to invest their time in reading texts from someone they've never met or barely know.
Finally, and most importantly, most salespeople don't use videos in their sales emails. By including a video in your email, your message stands out.
When you combine all of these factors, you can understand why adding a video to your sales email can be a huge boost to response rates.
How to use videos in sales emails
Now that you know the benefits of video, it's time for you to learn how to use videos in sales emails. Here are some tips you should follow to ensure the success of your email campaigns.
Use a sales script that works
The first thing you'll need to do when setting up one of these campaigns is to create your sales video. I recommend thinking of it as a mini sales pitch.
The best way to sell your product or service to people through your video is to show them the value it brings to the recipient. If your video can accomplish this, it can provide a significant boost to your sales.
