What to pay attention to? In general, VK Ads is suitable for promoting any products: a website, a public page, a lead form, a catalog, an application. The process is automated and built on its own logic, so previous experience with advertising in VK will not be relevant.
The essence of VK Ads
Previously, there were 2 methods of advertising promotion within VK:
Through the unified myTarget system. It covers several platforms, overseas data including social networks VKontakte, Odnoklassniki, My World, as well as Mail.ru and Yula services.
Through targeted advertising on VKontakte. This method is used by many advertisers.
By now, a third method has been added — VK Advertising. This platform, which combines all the listed services, is still little known.
The essence of VK Ads
The essence of VK Ads
The goal of developing the new advertising account was to reduce routine work when setting up advertising. This is essentially a successor to myTarget, containing similar targeting tools and allowing you to similarly set up goals and sites for placing ads. At the same time, some previous algorithms have been improved, and functionality has been expanded.
Next, let's look at the VK Ads functions in more detail.
Automatic transfer of existing advertising campaigns from myTarget.
Optimization of the ad creation process. Now the advertiser does not need to think through the creative separately for each platform. It is enough to upload a single advertising content and launch the campaign. The system automatically optimizes ads for the selected platforms, selects formats and display locations based on the context.
Availability of an optimizer. This tool takes into account user behavior for each ad group and adjusts the advertising budget accordingly. This is an important feature, since conversion will be higher in some places and lower in others.
