The higher the number of high-quality referring domains, the more trustworthy your site appears to Google.
Link building example
Why Link Building is Important
Getting backlinks is also a great way to french email address list promote your page in the SERPs (as long as these backlinks come from reputable websites).
links pass authority
It is also good practice to have internal inbound links that point to other pages on your website. This helps Google navigate your site and signals that the pages you are linking to are important.
In 2012, Google released a major algorithm update called Penguin to help eliminate “link cheating” (i.e., prevent sites with link spamming profiles from ranking highly).
In 2017, it announced that the process of identifying and excluding these spam links is now real-time . This means that backlinks from low-quality sites will be ignored and will not contribute to your rankings.
So, when you do link building , focus on quality, not quantity.
How to create links
A good way to start building a backlink profile is to create content that naturally earns links . Some ways to do this are:
Create useful and authoritative content within your niche
Targeting the right keywords, with content aimed at the right people
Include linkable resources like infographics
However, link building is not always that simple: an active link building campaign can help this process.
Link building is about identifying people who can link to your content (website owners, journalists, bloggers, etc.), pointing them to your content, and encouraging them to link to it from a relevant page on their site . Sounds simple, right?
While it is simple, it is also a time-consuming process. Here are some strategies for successful link building:
Create linkable resources that users can share
Be active on social media
Collaborate with guest posts (strategic)
Use broken link building
Find brand mentions without links
Replicate Competitors Backlinks
Recover lost backlinks
Good old outreach
To learn more about the strategies above, check out our link building guide . If you’re ready to start a link building campaign, you can use our Link Building tool to track your progress.
