If you’re using LinkedIn as part of your mark italy mobile number search eting mix, you’ll want to consider video as part of your strategy simply because video content gets more views and engagement.
LinkedIn’s own data shows that videos get 5x more engagement than standard posts, with live videos receiving 24x the standard engagement rate. Increased engagement leads to increased reach, helping you acquire new subscribers and build brand awareness.
With the launch of the LinkedIn video feed, you can expect video to become an even more critical factor in growing your LinkedIn audience. More on that next.
It was only a matter of time until LinkedIn launched a video feed. Remember when TikTok got popular in 2020, and then Instagram launched Reels, and then YouTube launched Shorts?
Well, the saga continues: LinkedIn now has its own version of a mobile-focused, scrollable, full-screen vertical video feed. These videos don’t have a cool name like TikToks, Reels, or Shorts, but it seems like LinkedIn is referring to this new experience as an “immersive video feed.” That’s not a reference to AR/VR, but to the full-screen nature of the feed.
LinkedIn video feed (1)
Image source
On the mobile app, you’ll see a new “Video” tab in the bottom navigation bar. That’s your new LinkedIn immersive video feed. When you click, you’ll enter a full-screen experience of scrollable, Reel-style videos.
What the LinkedIn video feed means for your content strategy
There’s a very strong chance that this new mobile-friendly video feed will become a central feature of the platform, especially if user behavior patterns from Instagram, YouTube, and Facebook apply. While it likely won’t eliminate the value of long-form posts that help LinkedIn users build brands and establish thought leadership, it will be a new way to reach and engage new audiences.
According to LinkedIn, videos are chosen for this feed “based on quality and relevance from existing videos on LinkedIn.”
