Videos in quotes
Because it is more difficult to visit customers, denmark telegram data it is also more difficult for sales to make a follow-up appointment after a quote has been issued. In addition, a quote is quite boring and not very personal. Why not just start a quote with a video explanation in which you show the prospect who you are, how your organization works and immediately explain the quote? We have been doing this ourselves since mid-2020 and the reactions and results are positive without exception. Of course, you must use the aforementioned online quote software such as Pandadocs for this.
Also read: How to stay relevant for the new generation of B2B buyers [3 valuable lessons]
Video prospecting
In the US it has been popular for a while, and it is now starting to come to the Netherlands: using video for prospecting. Because it is very difficult to approach a B2B prospect, a video can make all the difference. You can use these videos in e-mails and social media. Tools that you can use for this are Vidyard and Bonjoro .
Trend 4. Use of personalized content
Every B2B prospect or customer is also a consumer. And in the consumer world, everything is currently being personalized. Just think of your personal Bonus Card offers and the way Netflix personalizes. Did you know that 80% of what people watch on Netflix comes from recommendations? So you think you make a choice yourself, but in 4 out of 5 cases Netflix determines that for you based on their personalization algorithm.
