System 1 and 2 thinking
Many communication experts have seen him pass by, Daniel Kahneman, the researcher and author of Thinking Fast and Slow (affiliate). His research shows that the way we make decisions consists roughly of two parts or processes: system 1 and system 2.
With system 1 we make the majority of our decisions. Fortunately, we don't have to do much for this, because this part of our brain works largely on autopilot. If we can't figure it out with system 1, but we are touched or triggered by a message, then system 2 comes into action. We use this part of the brain when we have to think carefully before we make a decision.
Communicate from system 1 to system 1
In practice, we see that many communication professionals think hard about the message. That is fine in itself, but they are often inclined to add facts and figures. While the message always initially arrives in system 1, the part where we automatically make decisions and are not at all sensitive to facts and figures. In fact, the chance that we will drop out because of this is very big.
What can you do? By evoking an emotion or using a striking example, you can 'turn on' the receiver and enter system 2. At this point, your message will be better received and you yourself have a chance of it sticking.
You have identified the target group, chosen brazil telegram data 30 million a frame and determined the right message for it. Then you start testing and fine-tuning. Setting up a frame properly can be a time-consuming job, you are going to test assumptions. You can do this by using panels, for example, but with a bit of luck you already know people from the target group and can therefore also set it out informally.
And after that?
Above all, repeat. A frame, such as tax haven or broiler chicken, has been repeated for years. So often that we no longer forget it. If you want to create this, remember that you have to repeat your message often and in many places, so that it becomes indelible with your target group.
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