Start with a compelling hook. Humans have notoriously short special database attention spans these days. If you don’t intrigue your lead within the first two sentences, again, your lead probably won’t get very far into your email.
Humanize your email. Avoid generic phrases and cliches, and write in a conversational, light-hearted tone.
Communicate the value of your product. Tell your lead what’s in it for THEM.
Want to see some concrete examples of how these principles work? Check out these 20+ best sales emails that are great in driving responses and sales:
1. Two things you should fix
email 1Image source. This email works because… it’s personalized, and it points out two things that your lead is doing wrong, which basically gives them FOMO (read: the fear of missing out). You can bet that you’ll get a reply with this email!
2.
email 2Image source. This email works because… it’s funny, authentic, and points out the awkwardness of a cold sales email. With this email, you can easily build rapport with your lead, which increases your chances of getting a reply.
