Remember to track whether your emails are being opened so you aren’t repeatedly emailing dead inboxes. A tool like a Streak can help with this.
As a general rule, it’s best to wait 2-3 days before sending an initial follow-up email and a further 2-3 days before sending a final one. If people aren’t replying to your emails, it’s likely because they aren’t interested and it’s better to move on than to try and chase down a cold lead.
Here’s a follow-up example:
Hi [Name],
Just bumping this email up in case it got lost.
Would you be interested in [Previous Offer]
Regards,
[Signature]
If you have some form of a testimonial, social proof, or something else that adds legitimacy to your product or service, you could also include this in the message body.
Social proof is an extremely powerful method of persuasion.
Key Considerations For Successful Cold Email Outreach
To give a slight recap, here are some important things to keep in mind to ensure your cold email campaign is successful.
First, it’s important to have a well-crafted email. Your email should be clear and concise, and it should get straight to the point.
You want to make sure your email stands out in the phone number library recipient’s inbox, so include all of the personalization elements above and avoid unnecessary fluff.
It’s also important to consider to who you’re sending your emails. Make sure you’re targeting your emails to individuals who are likely to be interested in what you have to offer.
This will help ensure that your emails are well-received and decrease the chance of them being marked as spam.
Finally, don’t forget to track your results. Keep an eye on your open and click-through rates so you can adjust your strategy as needed.
Often people mistake emails for being ignored when they simply haven’t been opened or are being sent to an old inbox.
To Wrap Up
Cold email outreach can be a great way to get your message out there, but remember that it is not a one-size-fits-all solution.
Take the time to research your prospects and craft personalized, targeted emails that demonstrate your understanding of the recipient’s needs.
If you put in the effort, you can build strong, long-term relationships with the right people that will help your business grow. We hope this article has given you a few ideas on how to structure your cold outreach emails for maximum conversions.
Author
Chris Hardy is a full-time content marketer running a work-from-home blog and growing YouTube channel. A teacher at heart, Chris spent 10+ years as a professional dance and English teacher before diving into the world of online business where he made a name for himself on YouTube exposing “make money” scams.
