User Engagement – ​​What Emotions You Get in Social Media?

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When analyzing Internet user engagement across social media channels, TikTok clearly stands out from its competitors . The average user spends 1 hour and 27 minutes using the app per day, which is the highest thailand whatsapp number among the social media platforms studied. YouTube comes in second with a time of 1 hour and 14 minutes. Facebook is much worse in this respect – we use the service an average of 50 minutes per day.

While this cannot be considered a general rule, it is worth noting that when examining the online community and its engagement, a division can be made into more feminine social media (Facebook and Instagram) and more masculine ones (Twitch and YouTube).



As the experts who prepared the report emphasize, Social Media platforms dynamically adapt to user preferences, which may affect their continued engagement. By introducing short formats, sharing video materials, and using artificial intelligence, communication conducted on social channels continues to enjoy great popularity.