How to do it? You can, for example, insert links to pages about your product or service in germany phone number library the footer of your newsletters (thus leaving the content central).
Don't fall into the trap of being too pushy and tormenting your users with promotions or commercial messages, because it's not only useless but also counterproductive. The rate of unsubscriptions from your list will soar instantly.
This way, when the potential client wants to learn more, he will do so independently , without feeling pressured or disturbed.
Several marketing automation tools (such as Lead Champion discover ) allow you to streamline this entire process, delivering the right message at the right time, analyzing the progress of each lead in the funnel.
marketing automation lead generation b2b
Marketing automation is increasingly important in order to automate lead generation processes and improve the effectiveness of the entire lead generation funnel. It can help you in all phases of the funnel, both in the initial phase in which you want to convert visitors into leads (by proposing intelligent pop-up forms customized for the type of visitor) and in the phase of converting leads into customers (by proposing the product most similar to the characteristics of the potential customer).
