One of the advantages of working with digital marketing is the wide variety of strategies at your disposal. A very common option to consider is creating a landing page in WordPress to improve the performance of your conversion-focused materials.
However, to get the most out of this strategy, you need to understand what the purpose of a landing page is, how it is made, and what principles it should follow. On-page optimization is very important to improve your chances of success. And we came here today to help you create the best landing page .
In this article, you will see:
What is a landing page?
What is the real objective of a Landing Page?
Why create a landing page?
How to create a landing page in WordPress?
What are the principles for creating bermuda email list 40999 contact leads a successful landing page?
What are the principles for a successful landing page?
Examples of quality landing pages
Follow and learn the correct techniques for creating your landing page in WordPress .
What is a landing page?
To make sure we're all on the same page, let's first explain what a landing page is.
In Spanish, it is also called a "landing page", "lead capture page" or "static page". That's because its role is to help attract the user and encourage them to offer data about their needs or preferences.
When developing a digital marketing initiative , you will likely create a series of ads across different spaces, such as social media, Google, blogs , and others. Those resources, in turn, can direct the potential customer to your landing page, which will serve as a central hub for your campaigns.
What is the real objective of a Landing Page?
Every element of a landing page is geared toward converting leads , from its visual style to the content itself. They tend to have less information, focusing only on the bare minimum needed to continue the segment. Additionally, they also have a sign-up form, which is used to document the lead 's contact and interest in your content or offer.
Another purpose that such a page can serve is to start audience segmentation . If you insert some categories or filters into the form, you can identify different types of audiences based on your buyer personas and place them in separate lists.
You can create a WordPress landing page directly, making it a link to your website or platform. This way, you can cross-reference information between those two sources more easily.
