Even though these are outsourced employees who won't actually be working with you and your team full-time, given the nature of cross-channel marketing, there will be a lot of collaboration involved, and you'll have to see how well these designers work with themselves, each other, and their team. Are they good with people?
Are they open to understanding how you are doing? Can they participate in the project management process?
Again, given the collaborative and multifaceted nature buy whatsapp phone numbers list of the work, are they able to meet deadlines well so that the entire team can function like a well-oiled machine?
While a trial project won't necessarily help you select the perfect designers, you'll at least get an idea of what it's like to work with them.
2. Prepare all necessary materials and information for designers.
Having a clear brief can save you and your designers valuable time and minimize the risk of miscommunication and errors.
To do this, it is necessary to clearly formulate the marketing and technical requirements for the product.
Here are some examples of what you will need to communicate to your designers:
· Campaign objectives
· Deadlines
· Corporate communications requirements
· Approved copy
· A mood board with examples of what you like and don't like
Below are examples of what a brief might look like:
Cross-Channel Design
Source: Hire Digital
Source: Hire Digital
3. Organize your design workflow
When implementing a project that involves so many parties, you will find great help in technology.
You can try a project management platform like Monday , Basecamp, Asana, and Trello - they help you keep track of what everyone on your team needs to do, what's been completed, what needs to be done, deadlines, and more.
Trello interface showcasing project management boards with columns for "To Do," "Doing," and "Done." Colorful design elements present.
Outsourcing: A Great Business and Marketing Strategy
There is no one-size-fits-all approach to outsourcing graphic design, especially for something as complex as cross-channel marketing. You’ll need to test the waters and do some trial and error before you find the perfect formula.
However, since design is a critical element of your marketing efforts, it makes sense to spend more time on this aspect.
We wish you all the best in your marketing and outsourcing!
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Author Bio: Eileen Chan is the Chief Commercial Officer at Hire Digital , a world-class network of pre-vetted digital marketers, developers and designers on demand.
