Learn how e-commerce is impacting sales techniques.
If a company wants to channel the efforts of its sales team to achieve its sales objectives, both quantitative and qualitative, it must have a team of salespeople who know how to apply different sales techniques .
The correct application of these strategies by the sales team will help the company differentiate itself from its competition and increase its turnover.
Products and services exist to meet the needs of potential customers, so detecting and satisfying needs is the central pillar on which the activity of a good salesperson revolves.
Start of marked textTWEET IT! Discover the sales techniques that will help you achieve your business goals. Become a successful salesperson!End of marked text
The central pillar of commercial activity: Discovering needs and solving problems
However successful sales techniques may be, it is essential to know when, how many times and for how long to use them. If they are used repeatedly and over a long period of time, the impact they generate on the customer diminishes.
To discover the needs of the client, it is essential to canadian colleges universities email list establish good communication , since this is the vehicle for transmitting needs.
We must also practice active listening and ask ourselves certain questions:
What needs does the client have?
What problems do you face?
How can we meet these needs?
How can we solve these problems?
The seller must discover the answers to the first two questions and know well the products he can offer, in order to know which ones are most appropriate to satisfy his needs.
What a salesperson must master to apply sales techniques
Several areas of knowledge are combined that the seller must master in order to correctly apply sales techniques:
Knowledge of communication techniques. The seller must master different communication techniques and practice active listening. If he or she talks more than the potential buyer at this stage, something is wrong.
Market knowledge. The seller must know his competitors.
Product knowledge. If the seller does not know what he is selling, he will hardly be able to satisfy the needs of potential customers .
