We can use it to send information, content, announce promotions, news, carry out sales campaigns, launches...
However, it is not always easy to face the blank page and japan phone number data start writing content in a structured, persuasive way and get the reader to click on our links.
This directly affects email conversion. And if we are talking about campaigns in which large sums of money are invested, the consequences are even more significant in terms of return on investment.
Therefore, in this article I am going to share with you email templates based on two techniques that will help you create good copies for your launches and email marketing campaigns in general.
These are the AIDA and Gain, Logic, Fear techniques. From now on, they will be two great allies for your business!
1 · How to apply the AIDA technique to your emails
1.1 Attention or knowledge phase:
1.2 Interest or research phase:
1.3 Desire or decision phase:
1.4 Purchase action or phase:
2 · Templates for creating your email copies (AIDA)
2.1 Phase 1 Template – Attention
2.2 Phase 2 Template – Interest
2.3 Phase 3 Template – Desire
2.4 Phase 4 Template – Action
3 · How to apply the Gain, Logic, Fear technique to your emails
3.1 Email 'Gain':
3.2 Email 'Logic':
3.3 Email 'Fear':
4 · Templates to create your email copies (GLF)
4.1 Template for the 'Gain' email
4.2 Template for the 'Logic' email
4.3 Template for the 'Fear' email
· How to apply the AIDA technique to your emails
The email sequence that we will create based on this technique must include at least one email for each of the phases. Here is a brief theoretical review:
Attention or awareness phase:
The first thing in a sales or launch campaign is to capture the audience's attention. Therefore, the first email must be persuasive enough to generate expectation.
Interest or phase of research:
In the next email, we will talk about the audience's pain. This will make them feel identified and understand that we are capable of providing a practical solution.
Desire or decision phase:
Once you've sparked interest, it's time to evoke desire in your audience. There's nothing they want more than to solve their problem. So, it's time to talk about the benefits of your offer.
Purchase action or phase:
Once the public's emotions are running high, it's time to take action: ask for more information, request a meeting, fill out a form or, directly, buy.
And now that we have seen the basics of this technique, let's move on to the templates!
