1- Deliverability
Cheetah Digital estimates the bounce rate for emails in Spain at 2.27% , which is a slight increase of 0.35 points compared to the previous year. The Training /Education sector stands out for having the highest bounce rate (5.23%) , while, on the other hand, the Pure Player sector (1.34%) registers the lowest rate of all the sectors analysed.
Click on the image to enlarge
2- Openings and openers
The average opening rate in Spain reaches 37.18% , while the opening rate is 21.24% . In terms of sectors, the solution provider highlights that the Banking/Insurance sector registers the highest opening rate (62%) and that with 30% it also leads the opening rate . This situation demonstrates the interest that consumers have in communications from their financial institutions. On the other side of the scale, we find the Pure Player sector with 29.75% of openings and the media with 17.62% of openers .
Click on the image to enlarge
3- Clicks and clickers
In Spain, there has been a slight increase in the click thailand business email list rate (5.28% ) and clickers (3.26%) compared to the previous year. Tourism/Leisure (6.69%) and Retail excluding fashion (6.22%) are the sectors with the best click rates, while, as with openings and openers, Pure Players (4.25%) and Media (54.32%) have the lowest percentages. Finally, we would like to highlight that the average value of clicks per clicker is 1.5 .
Click on the image to enlarge
4- Reactivity
In the area of reactivity , Spain recorded an average rate of 14.46% , a figure that represents a slight improvement compared to the previous year. The Fashion sector is the one that shows the highest reactivity (19.13%), followed by Press/Media and Training/Education. On the other hand, the Banking/Insurance sector shows a reactivity of only 9.03% .
Click on the image to enlarge
5- Low
The rate of company losses remains stable compared to the previous year, with Spain being the best positioned country with 0.07% of losses. Particularly notable are Banking/Insurance and Pure Players , which have a rate of just 0.02%. The Tourism/Leisure sector , on the other hand, has the highest rate of losses ( 0.18% ).
Click on the image to enlarge
6- Preferred shipping time
As you can see in the table below, Thursday (21%) is the preferred day for most sectors to make shipments, while the months in which more campaigns are concentrated are June and November (9%) .
In this post you will find more information to complement the preferred shipping time , but in this case, for the Retail industry .
