That said, among today's leaders , we see a prehistoric beast lurking. Yes, email marketing is the only ancient medium that remains equally or more effective than other channels available to achieve your goals.
Consumers still consider emails to be a reliable way to obtain information about products and services.
According to surveys, over 66% of consumers purchase a product or service indonesia phone number data that they have received information about via email. With an ROI of $38 for every dollar spent , email marketing has a better return on investment than many other marketing channels.
While it is an excellent marketing strategy, using email marketing alone does not guarantee success. Many businesses have failed miserably when trying to grow their email list.
You need an email list of potential customers interested in your brand , and there's no better way to build that list than by using Facebook video ads.
This social media platform needs no introduction. Facebook is the largest and most popular social platform. Plus, it is one of the best places to find potential customers and grow your email list.
Today, we're going to discover how to combine the three most important tools: email, Facebook and video , to achieve your marketing goals.
Why Use Facebook Video Ads to Grow Your Email List With so many methods at your disposal to increase subscribers, why should you use Facebook video ads?
First, as more companies are starting to use video in their marketing strategy, we have also seen a rise in video editing services, which has reduced the cost of producing this type of content.
Secondly, almost half of all consumers (47% to be precise) watch video ads on Facebook. Therefore, Facebook video ads are worth your time, effort and money.
The benefits don’t end here; listed below are the top five reasons to use video ads on Facebook.
1 Top Five Reasons to Use Facebook Video Ads
1.1 ► Capture the user's attention instantly
1.2 ► Facebook targeting options
1.3 ► More interaction than other ad options
1.4 ► Provide more information to the public
1.5 ► Facebook video ads generate more conversions
2 Ideas to Grow Your Email List with Facebook Video Ads
2.1 (#1) The first step will be to create an email marketing plan
2.2 (#2) Deciding what information to collect
2.3 (#3) Offer an incentive
2.4 (#4) Create a clear CTA (call to action)
2.5 (#5) Mobile-optimized landing page, welcome emails, and report review
3 Final Considerations
3.0.0.1 Translated by Micheli.
Top 5 Reasons to Use Facebook Video Ads► Capture the user's attention instantly
When opening a page with thousands of words, photos and videos, our eyes will unconsciously find their way to moving images.
Even as children, most of us would rather watch TV or movies than read books.
There's something about video content that catches our attention.
It makes a lot of sense to display video ads to attract your target audience instead of images or text. Video content will attract more people to your brand than any other type of content.
When you want to play an ad alongside a video, place the ad at the beginning or in-stream. This will encourage your target audience to watch the ad in its entirety so they can continue with the video content.
