Being a CMO in these times is an admirable task, there is so much to do, so much to study, look at, analyze. But despite the contrasts, there is always information to draw on to learn details about your target audience.
However, that doesn't make our task any easier; on the contrary, due to the changes we have been talking about, CMOs are in a constant battle against the fire. Here are some of the main challenges:
1. Take action so that the client perceives you as a profitable and good investment
It often happens that actions are taken from your department to win over potential clients, you close them, but soon that client realizes that your services are not profitable.
It is a challenge now, and it will continue to be in the future: to demonstrate that your service is a good investment for your client , because we are always trying to overcome the competitive advantage of the market.
As technology continues to show new ways to satisfy users and canadian biotechnology email list customers, it will always be a real challenge to get a 10 out of 10 in the customer evaluation regarding the experience.
We are living in a world capitalized by digitalization, users and clients demand more and more and companies must give it to them, but how long will it take until a new trend in user experience comes?
3. Invest in the right technology
Yes, we do have hundreds of data sources to understand our customers and prospects, but let's be honest, do we have a handle on all the information that is initially measured in numbers?
According to a Cmswire article, the consulting firm Gartner reported that more is being invested in technology than in talent . And what happens is that the deeper we delve, the more we want to know, we want to be more precise.
Marketing and sales software has been used to collect various indicators. In an automated way, they reveal all the vital information about each department, but data without any type of analysis would lack effective actions and future improvements.
Are there any more challenges that CMOs have to deal with? You can bet your asses off that there are. There are thousands of challenges that Marketing Managers have to deal with on a daily basis.
But a good CMO knows that the key is to “listen” carefully, be proactive and focus on results.
