You've no doubt heard that everything is about experience and user-centered design. This was the last big shift in marketing, which stopped focusing on the product first, then on post-sale, to finally understand the entire process as the way to create memorable experiences.
This is what is known as the Purchase Journey or Customer Journey: we sell experiences that involve service, products, payment methods, delivery, usability. All of this must be organized in a flow design.
However, this concept is actually a remake of the 90s. Yes, as azerbaijan email list 194608 contact leads you read, it is not something that has emerged from digital culture, design and thinking focused on the usability of products is from the computer era before the Internet.
It was created in 1993 by Donald Norman, a cognitive psychologist and specialist in usability engineering. Today, the need to think about the design of processes in the digital world is more relevant than ever. User-centered design is the great competitive advantage of any Internet venture.
That's why in this article we tell you everything about customer-centered design in the era of SEO design , so that you can continue to evolve in your marketing.
In it we will tell you:
What is user-centered design?
Why should you consider it in your strategies?
Stages of user-centered design planning
6 Keys to Developing an Effective User-Centered Design
Conclusion
Keep reading!
What is user-centered design?
It is an iteration-based process that aims to study and map the needs of users throughout their journey, so that a website or platform can offer its users a simple, satisfactory and memorable user experience.
«No product is an island. A product is more than a product. It is a cohesive, integrated set of experiences.» Donald Norman.
To gather the information that will lead to this constant improvement of the design, it is necessary to use different research techniques and tools, ranging from the famous brainstorming , through interviews, to forms and questionnaires.
Why should you consider it in your strategies?
It's an obvious question, but design engineering comes precisely from being able to see the obvious. Answer: because it increases sales and gives us a huge competitive advantage.
Although you may not believe it, many times we do not design using common sense and we are seduced by an idea or an effect, which in the long run may seem interesting to us, but it harms the experience.
What is obvious? When we do Digital Marketing we want the user to be happy, not to get frustrated, to succeed in their objectives within our website, to make conversions and to interact with our domain as much as possible.
