You’ll want to start mapping out potential topic clusters that you can build around certain themes – you’ll notice that the Topic Research tool shares the estimated search volume associated with each of these.
Some suggestions may not be relevant denmark whatsapp number to your business: in this case, ignore them.
Click on the ones you find relevant to see more subtopic ideas and potential areas of interest as you build your topic cluster.
Don’t forget to validate the keywords you’ll be optimizing your main page for using the Keyword Overview tool . Essentially, you’re trying to nail down the main keywords for multiple pillar pages at this stage.
After completing this step, you should have a list of topic clusters for your site.
In the example above, let's assume that the main pillar page addresses the broader topic of "student loans."
Potential cluster page keywords that we could extract from this list are: "student honor loan", "non-repayable student loans", "university student loans" or "university student loans from the Italian post office".
All these queries dive into a specific area of the main topic and ensure that you create a cluster content. You can think of cluster content as a chance to showcase your expertise on a topic.
But that's not all.
Questions are a great source for discovering long-tail keywords, and you can choose to only see these in the Keyword Magic Tool.
This way you are mapping out the supporting content that orbits around your pillar page, ensuring that there is no crossover between two or more pages and that you are targeting a specific area of interest with each piece of content in the cluster.
