Raise your hand if you have a friend who always tags you in each and every giveaway they find on their social media. Indeed, very few will be able to say no. And at this point, there are hardly any brands left that have not tried the countless benefits of energizing their social media with giveaways or contests . Improving brand image, increasing the number of followers, building community loyalty,
Giving visibility to new products or services, or increasing america cell phone number list traffic to the corporate website are just some of the reasons that motivate companies to implement this type of promotional dynamics, but the result does not always coincide with the stated objectives chance to win a cinema ticket. But this formula also works in reverse. If you give away a car and the participation requirements require very little effort, you will be like the light that attracts moths. The moment it goes out, the hundreds or thousands of participants that you have managed to enchant with that tasty prize will go in search of another light. In the objectives section, change attracting followers to attracting quality followers .
So what explains why some giveaways go viral, racking up hundreds of thousands of entries, while others don't get more than ten? The reality is that there is no magic formula to hit the mark. As with any other marketing action, the path to success involves making a strategic plan before taking the plunge, in this case, of likes , comments and shares. If you haven't tried it yet or you're simply tired of not getting the expected results, keep reading to discover the 8 steps to successfully create giveaways on social networks .
8 steps to create successful social media giveaways
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