Marketing works hard to generate traffic, but your email list barely grows. Maybe you've had this experience: You're generating a lot of visitors, but no one is clicking that "Subscribe" button. It's frustrating. But what if the real problem isn't your content or newsletter signup forms, but the methods you're using to collect email addresses?
With email marketing driving a 4,200% ROI—that’s $42 for every $1 spent—you can’t afford to miss out here. But many teams do. We understand how crucial a high-quality email list is to any business, and if you’re here, you do too.
In this article, we’ll show you exactly how to grow your newsletter subscriber base quickly, using proven techniques that produce real results. We’ll also include examples from brands that have successfully converted their traffic into subscribers.
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How to Get More Email Subscribers for eCommerce?
1. Give Them Irresistible Reasons to Sign Up
(In Short With High-Converting Popups)To grow your email list, you need to give potential subscribers a compelling reason to opt-in. A simple “Join our newsletter” won’t cut it. Instead, entice them with offers that provide real value. For example:
Exclusive Discounts or Coupons: Everyone loves a good norway whatsapp number data 5 milliondeal! Offer new members a special discount on their next purchase.
Free Resource or Guide: Share an eBook, checklist, or template that solves a specific problem for your audience.
VIP Content Access: Provide access to members-only articles, videos, or industry insights.
Preview Announcements: Let them be the first to know about product launches, special events, or new content.
Contest or Giveaway Entries: Give them the chance to win something exciting in exchange for their email address.
Weekly Tips or Industry News: Promise them exclusive tips, tricks, or news they can’t get anywhere else.
Now, you need a way to highlight your offer, and it’s super quick to do that with popups. Using a popup is the easiest way to grow your subscriber base. Even though they have a bad reputation, it’s only because people use them badly.
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Here at Claspo, we care about user experience. That's why our display rules respect the user by default.
2. Create a Lead Magnet They'll Love
A lead magnet is an enticing offer that you make in exchange for an email address. On average, lead magnets can increase conversions by at least 33.7%.
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The key is to make sure it's something your audience actually
Free Templates or Worksheets;
Exclusive Reports or Case Studies;
Free training sessions;
Access to a Resource Library.
Choose a lead magnet that aligns with your business and speaks directly to the needs of your target audience. Make it concrete, easy to consume, and highly relevant to what your readers are looking for.
If you can address their pain points or provide a shortcut to success, your lead magnet will be irresistible!
3. Gamify with Scratch Cards & Wheels of Fortune!
Increase email signups by turning your opt-in forms into fun experiences. Scratch cards and fortune wheels are interactive ways to collect email addresses while keeping visitors engaged. Offer rewards like discounts, coupon codes, or freebies that visitors can “win” by entering their email.
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These gamified forms capture attention, create a sense of excitement, and can significantly increase newsletter signups. One of our client cases proved that a wheel of fortune works better than a countdown timer! The gamified widget had a conversion rate of 5.2% compared to 2.9% with the timer.
5. Don't Let Them Go Away—Use Exit-Intent Popups
Exit intent popups are a powerful way to catch those site visitors who are about to leave without subscribing. These popups fire just as the visitor’s cursor moves toward the close button, providing one last chance to get more newsletter subscribers before they leave for good.
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Make the offer in your exit popup irresistible. Think about special discounts, exclusive content, or limited-time offers. Use a clear call to action and minimal copy. Overloading your popup can cause visitors to quickly exit.
6. Exit Popup + Social Proof
Combining intentional close popups with social proof to increase your newsletter subscribers is worth highlighting separately. Studies show that 72% of customers report that positive reviews and testimonials increase their trust in a business, which can directly impact their decision to provide contact information. Catch a website visitor right before they leave, show them why they’re worth signing up for, and you could win back a potential customer.
7. Personalization Quiz = Magic!
A personalization quiz is a creative and highly engaging way to get more email subscribers by offering personalized recommendations based on each visitor's answers. This type of lead magnet helps you gather information about your audience's preferences and provide personalized content or product recommendations.
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The magic? It makes the experience unique and personal, which leads to more engagement and more signups.
8. Little Reminder on the Cart Page, Why Not?
Your cart page is a prime area to increase email signups. Shoppers who have made it this far are already interested in your products, making them prime candidates to join your email list.
A little reminder here can help you capture more email subscribers before they complete—or abandon—their purchase. For example, you can offer a last-minute discount or promote exclusive subscriber perks.
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9. Welcome Discounts = Instant Signups
Who doesn't love a good deal? Offering a welcome discount is one of the easiest and most effective ways to get more email subscribers. People are always looking for a deal, especially when they're visiting for the first time. Plus, a welcome discount can also encourage new subscribers to make their first purchase—making it a plus for growing your email list and increasing sales.
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To make the most of your welcome discounts, you need to place them correctly. Place a pop-up form or banner on your website’s homepage, landing pages, or product pages to highlight the offer. And make sure the code is sent immediately after signup. Claspo integrates with leading business email marketing services , so you’ll have no problem running your campaigns smoothly.
10. Sticky Tab Popup = Visibility
Sticky tab pop-ups are small, unobtrusive cards that attach to the edge of a web page as users scroll, making them constantly visible without being intrusive. Unlike traditional pop-ups that appear in the center of the screen, sticky tabs are thinner, yet remain visible throughout the browsing session.
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Their effectiveness lies in their persistent visibility. Fixed cards work because they keep the call to action in front of the user without being overly aggressive. This constant reminder increases the likelihood that a user will eventually click on the card, especially when the timing is right for them.
11. Float that registration form
Floating signup forms are forms that remain in a fixed position on the page as the user scrolls through the content. These forms are typically displayed in a sidebar or at the corner of the screen, constantly visible no matter where the user navigates on the page.
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Unlike static forms that can get lost as users scroll down, floating signup forms maintain a subtle presence that keeps the signup opportunity in sight without being intrusive. This constant visibility is why floating signup forms work so well for acquiring subscribers. They create a gentle reminder for users, allowing them to sign up whenever they feel ready.
12. Host sweepstakes they can't ignore
Sweepstakes work because they leverage the psychological allure of winning. Promoting a limited-time sweepstakes with an attractive reward creates a sense of urgency, prompting visitors to sign up before they miss out. Exclusivity and time sensitivity can lead to a spike in email subscribers and also help build buzz around your brand.
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13. Tantalizing reminders on the site = Curiosity
When using our opt-in forms , you'll notice that there is an option to add a teaser (we call it a "launcher") for some types of popups.
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Site teasers are small, eye-catching elements strategically placed on your website to pique a visitor’s curiosity and encourage interaction. These are clickable visuals with short messages that offer just enough information to make users wonder what they’re missing, prompting them to explore further. Once clicked, the teaser triggers a pop-up.
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The power of site teasers lies in their ability to create curiosity. They don’t overwhelm visitors; instead, they provide a clue that encourages them to click and learn more.
14. Offer Free Courses They'll Love
Offering free courses is a great way to attract subscribers to your email list by providing significant value right away. These courses can be a series of video lessons, email tutorials, or downloadable resources that walk users through a specific topic. The idea is to provide practical, relevant knowledge while giving users a taste of what they can gain from being part of your community.
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15. Workshops & Webinars are Member Magnets
Offering free workshops and webinars is a proven way to attract subscribers to your email list. These events provide valuable learning experiences and give users a reason to share their email addresses. When collecting registrations for these events, we recommend using double opt-in (DOI).
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DOI ensures that subscribers confirm their email address by clicking a link in a follow-up email. By the way, check out our post with confirmation email templates for some ideas. While the extra step may result in fewer immediate signups, it ultimately improves your list engagement and deliverability. It also reduces fake or incorrect emails and helps with privacy regulations like GDPR compliance, keeping you on the legal side.
16. Make Quizzes Fun and Rewarding
Quizzes are an effective tool for acquiring email signups. With their help, you can attract users and encourage them to share their email address. The type of quiz will depend on what you are selling, but we can suggest a few ideas:
Product Discovery Quiz: Help users discover the perfect product tailored to their preferences and needs.
Gift Guides: Create quizzes that help users find the perfect gift based on their relationship with the recipient and interests.
Taste Quizzes: Quizzes that match users with flavors or products based on their taste preferences can be highly engaging for food or beverage brands.
Occasion-Based Quizzes: Focus on specific events, like "What should you wear to a summer wedding?" or "Best Christmas gift for your dad?"
Gift Guides: Create quizzes that help users find the perfect gift based on their relationship with the recipient and interests.
Whatever quiz you create, make sure the value of taking it is clear. Also, try to keep your quizzes concise—aim for 5-10 questions—to keep users interested.
