Email Even Ends Up Compromising the Ability to Access

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Recipients : Transactional Emails Are Sent to Specific Recipients One-to-one Communication for Specific Reasons, While Marketing Emails Are Sent to Larger Contact Lists One-to-many Communication, Perhaps Segmented Based on Specific Attributes. In Short, Both of These Communications Are Invaluable Tools for Brands. Yet, as Useful as Commercial Emails Are to Increase Sales and Build Customer Loyalty, Transactional Emails Are to Be Considered Essential for Business. As We Have Seen, Their Absence Would Undermine the Very Credibility of the Brand.what Are Transactional Emails: Graphics of People Exchanging Letterswhy Are They So Important for Business?to Fully Understand the Importance of Transactional Emails, You Just Need to Put Yourself in Your Customers' Shoes.


Imagine Taking an Action Online on an E-commerce Site and singapore item phone number for whatsapp Not Receiving Any Confirmation. This Lack Generates Enormous Dissatisfaction in the User Towards the Brand and From Dissatisfaction to the Choice to Rely on a Competitor is a Short Step. In Many Other Cases, Just Think of a Password Reset, the Absence of a Transactional Your Account.in Short, Transactional Emails Play a Crucial Role in Avoiding These Inconveniences, Helping to Strengthen Customer Trust in the Brand Through Constant Contact. Since They Are Real Notifications to the User , Transactional Emails Have Some of the Highest Opening, Interaction and Click Rates .



in Fact, Their Open Rate is Significantly Higher Than Marketing Emails; We Are Talking About an Average Opening Rate of - Compared to an Open Rate of - Typical of Marketing Emails Mailgun . Transactional Emails, on the Other Hand, Contain Information of Immediate Interest to the User and Are Even Consulted Several Times, if We Consider for Example Emails That Contain the Link to Track the Shipment. When Designed Well, These Emails Can Improve Customer Satisfaction and Loyalty , While Reducing Support Costs by Delivering Timely, Useful Information. But the Benefits Don’t End There: Transactional Emails Are Also Great for Promoting Your Brand and Products , as We’ll See Shortly.