Over the years, all professionals have tried to find the key to making the content they publish go viral. However, despite all the efforts made, the recipe for making any content go viral has not been discovered. The reason is simple: there are three factors that influence the virality of content.
The initial focus: also known as the initial promoter of the content. This factor influences the fact that it is not the same if the content is promoted by a person with 20 followers as if it is promoted by bulgaria phone number library influencer with 3,500 followers.
Average promoter reach: closely related to the previous factor. It refers to the number of people that a user who shares their content is able to reach.
Diffusion possibility: refers to the probability that a follower of that user will be reached by the publication and decide to consume and share it.
This last point is determined by the following key tips for creating viral content. If you want to have a greater number of chances, I advise you to pay attention and follow these guidelines.
1- Long content
According to some studies carried out in the marketing sector, the number of “short” posts (with a length of no more than 1000 words) is 16 times higher than the number of “long” posts published. This fact makes the impact of a long post greater . When making a post, it is advisable to deal with the subject in depth. This will add value to your post, attracting more traffic and significantly increasing the probability of it being shared. However, you should not make it unnecessarily long. Writing short posts is not bad and you should always consider the benefit you will get from a post versus the time invested in its creation.
2- Don't forget the images
Inserting images into a post is one of the most important tasks if we want to make our content go viral. Speaking in numbers, it has been proven that posts that have an image are shared on average 65% of the time, surpassing the 28% of those that do not have images. It is important that you are clear about the need to add photos to your post that are eye-catching to your audience and that are professional , thus providing greater credibility to your post.
3- Use Social Networks
Using these types of tools has become an excellent way to take action if you want your content to reach a larger number of people. What good is it to have created a really good post if no one has read it? Give it views using social media. Publish that content several times on your profiles , always accompanied by a good image (as we advised you before) and a hashtag that expands the reach of your posts.
8 Key Tips for Creating Viral Content
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