Within an inbound marketing strategy, sweepstakes help the company to better understand its target audience, increase the acquisition of potential customers and make it easier to accompany them during the purchasing process.
Before launching this type of promotional action, you need to spend benin phone number library time thinking about and planning two important issues: the target audience you want to address and the stage of the inbound process on which you want to focus your actions.
How to run a raffle?
Once you have decided to launch a giveaway for your customers, you will need to start preparing the entire process appropriately.
Think about the goals you want to achieve and focus the draw on them.
Create a call-to-action that is eye-catching and encourages clicking.
It is important that the landing page explains in detail what the raffle consists of and what the conditions are for participating.
Create a form on the landing page so that interested parties can leave their contact information and enter the draw. Ask for relevant information that is in line with what you are going to offer in the prize.
Finally, create a thank you page to let the customer know how much you appreciate them taking the time to enter your giveaway.
Measure the results
These campaigns are carried out with a specific objective, so measuring the results afterwards is essential , as in any Inbound Marketing strategy.
Check the data on your website and social media. Have your followers increased? Do you have more visitors? Have you gotten more leads? All these questions will help you know if what you have been doing so far has been positive or if, on the contrary, you need to make changes to appeal more to your audience.
Look at your campaign's conversion funnel . Analyze how many users reach the giveaway landing page , and how many fill out the form. The information you can collect is very relevant, as you can find out if what you are offering them is attractive enough or not.
Compare the results. If you have already carried out one of these raffles, you can compare the data you collected on previous occasions with the data you collected this time. This way, you will know which actions are having the most success and which ones need some improvement.
