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Basic Customer SegmentationCompanies prioritizing customer segmentation follow the principle that every customer is different. If you treat each customer differently, you can increase online sales and customer satisfaction. Companies usually segment customers by demographic data, such as:AgeGenderLocationNew/Repeat customersBuying behaviorFor example, customer engagement will result in high customer satisfaction, you must deal with new customers differently than the older ones.customer segmentation strategyImage taken from Strikingly User’s WebsiteYou might segment new customers to receive particular images that have the sole purpose of getting them to engage with your products and services.


As a marketing person, you hope they use, love, and renew your business uk email list 19 millions contact leads products.Another example of when you build a marketing database is to identify your past customers. Past customers are usually those that haven’t used your business products in a long time or case of a subscription business. Their subscription has lapsed or expired. Any ideal marketing person knows that it is more difficult to attract new customers than to engage with an old customer.




Therefore, many companies tend to go with “win-back” programspanies use a win-back program to segment old customers through unique marketing messages, such as discounted offers, extended subscriptions, or coupons. This is an effective way to segment your audience through database marketing, as it generates sales so that people can be more familiar with your brand. If you are running marketing campaigns to specific target audience segments, don’t be afraid of personalization.