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Subject line testing is just one of many experiments. line A gets a higher open rate than subject line B, for example. You could test CTA button placement, color, or copy. The imagery, headlines, messaging, and offers in your emails are also things to AB test.Why it’s importantThe purpose of AB testing is optimizing email design and copy in a way that resonates with your list so you drive email engagement. While you may have opinions about what will work, opinions can be wrong. Even so-called best practices may not be the approach that delivers the best results.

The only way to know for sure is to AB test email campaigns. The senegal email list 60000 contact leads winning variable will often surprise you. mantra “Always Be Testing” ABT exists.Who needs this type of email testing tool?Any email marketer who wants to improve campaign performance and gain a better understanding of their subscribers should take advantage of AB testing.Mailjet email AB testing resultsMany ESPs will include email testing tools like this as part of the platform. That includes Sinch Mailjet AB testing, where you can define specific criteria for different tests depending on the metric you want to improve.




With Mailjet, you can test up to 10 versions of an email campaign at once.5. Inbox placementspam testingThe fifth and final example on our list of email testing tools helps senders avoid one of the most dreaded destinations in all of digital marketing... the spam folder.Inbox placement refers to your ability to reach recipients’ inboxes rather than being filtered into spam or rejected by receiving mail servers. Inbox placement may also be referred to as seed testing or spam testing tools.The term “seed testing” is used because test emails are sent to a unique set of email addresses known as seed mailboxes.