And relational marketing is the key point to gaining customer trust. The purchasing process involves three stages: first, they get to know you; second, they start to show interest in your brand; and third, they decide to trust you and buy. But of course, this doesn't happen by magic, but rather during a period where you have had to work on the relationship with the customer.
In this Mediapost article we tell you how relational marketing or relationship marketing helps to build loyalty among your audience and establish long-term, high-value relationships.
Definition of relationship marketing
Relationship marketing focuses on creating hong kong gamblers phone number data a strong, long-term bond with customers, leaving the sale of products or services in the background. Among its characteristics, we can highlight the following:
Customer loyalty.
Personalization of offers and interactions taking into account customer behaviors, preferences and tastes.
Generating long-term value.
Customer retention.
What are the objectives of relational marketing?
The objectives are as follows:
Building and maintaining customer relationships : To achieve this, you need to know your customers well and generate interest in them. How do you do this? By offering good service.
Recommendations to loved ones and family : this strategy aims to invite customers to recommend our brand to their loved ones. This is a very effective way, since if a friend or family member recommends a product to you, they are doing so with the best intentions and because they know that you may be interested.
Cost reduction : Since existing customers are satisfied and will not leave for the competition, there is no need to constantly attract new customers. This increases profitability and reduces customer acquisition costs.
What benefits does it bring?
Below, we explain the main benefits of having a relational marketing strategy:
Converting visitors into customers : The visitor's first contact with your brand is important. It's the hook that will make them interested in you and interact with you. Do you want to make a good impression on them? Offer them a promotion, a promotional game or a personalized message.
Customers who become prescribers : the best way for a brand to promote itself is by having satisfied and happy customers. This will be a key point, since a satisfied customer will recommend you to their family and friends. And we already know that when someone recommends something to us, they do so because they probably like it. One way for your customer to become a prescriber is with a member get the member program.
Increased sales : The more you know your customers, the easier it will be to customize products to meet their needs. Focus on quality relationships, but don't forget to increase your sales. In the end, one of the most important things is that you generate revenue. You can achieve greater profitability by optimizing sales activity through activity mapping or geolocation.
Actions of a relational marketing strategy
Customer segmentation : divide your customers based on their tastes, purchasing behaviors, preferences, etc.
Collecting customer information and data – you can do this with CRM tools.
Data Privacy – Respect data privacy and protect customer information. Trust is what you value most when choosing a brand.
At Mediapost we believe that relationship marketing is a global solution that adapts to brands and clients. If you want to grow sustainably and responsibly, as well as having strong roots that allow you to grow and develop, it is important that you take relationship marketing into account. Are you interested in it? Contact us and we will help you with everything you need.
