In this post we are going to talk about what a landing page is and what it is used for . In addition, we will give you some guidelines to design an optimized landing page, which will help you achieve the objectives of your website.
What is a landing page ?
Landing pages are pages on your website that are intended to achieve a specific goal . This goal can be to make a sale, expand a database of potential customers (by collecting information with a form), give visibility to important multimedia content (videos, for example), etc.
In short, a landing page seeks a specific interaction viber database with the user who enters or browses the website, beyond informing them about a service or product. We will try to get the user to perform a specific action, with this action being the main objective, or to achieve the necessary step to continue with the interaction flow.
What is a landing page for ?
Now that you know what a landing page is , you can get an idea of what we can use it for. Imagine that you have marketing campaigns in which, through ads on Facebook or Google, you attract users to your website.
You've already accomplished something complicated, which is bringing a potential customer to your website. So, what better way to get them to land on a specific page where they can find what they're looking for, resolve the query they made on Google or introduce them to our new service?
The main purpose of a landing page is for the user to interact with the website. You are looking for them to perform a specific action, which could be filling out a form, making a phone call or making a purchase on our e-commerce site .
Does this mean that you can only use them for this? Of course not. Each website and each marketing strategy pursues different objectives. This objective will be what makes the difference between one landing page and another.
