Sonia
The speaker addressed the latest trends and applications of AI in the field of marketing and offered attendees a detailed and practical overview of how this technology is transforming business growth strategies and boosting innovation in the sector.
Soniaboost began with a brief job seekers phone number data introduction about her career path, highlighting the importance of artificial intelligence in today's job market.
During the session, he highlighted that students specialising in AI have between 50% and 70% more chances of being employed. He then explained that the main key to using AI effectively lies in transmitting information appropriately, following a structure based on four elements: role, objectives, context, examples and communication style.
The speaker also detailed the key benefits of AI, such as increased productivity by 70-80%, process automation, large-scale data analysis and personalised marketing strategies. She also highlighted how these technologies allow companies to attract customers without having to be constantly on the lookout, optimising resources and efforts.
wonderworld audience
Sonia González also recommended a number of useful tools for digital marketing, including Salesforce, Mailchimp, Zapier, and ManyChat, highlighting in particular the role of chatbots in customer interaction and task automation.
The day concluded with several practical cases in which the students actively participated. Using ChatGPT, they had to create prompts to achieve specific objectives, such as generating an image of the EAE Madrid graduation and writing effective copy to promote a master's degree. Finally, attendees were offered a demonstration of the new technologies available in the Exponential Space, thus closing a session that effectively combined theory and practice.
