A
CRM
It is a software that can take a company to another level in terms of processes and control, not only for the sales department but also for the people dedicated to creating marketing strategies and actions. It is true that SMEs in general kuwait telegram mobile phone number liststill do not take advantage of this CRM benefit, hence this post.
The marketing that is done today has little to do with what was done 15 years ago. Digital evolution has meant that all business strategies have had to adapt, including marketing, of course. Whereas in the past, marketing understood as an activity focused on data was a luxury only available to companies with greater resources; while most companies had to settle for taking actions and making estimates or rather predictions, today that has changed and any company with any budget can create a marketing strategy based on data and business intelligence.
Digital marketing is, in a vital part, the ability to analyze the data that the company has, interpret it and be able to structure a plausible strategy according to the resources and potential of the company. And what is some of the most valuable data of a company? Indeed, the information of its clients that is normally stored and organized in the CRM (or in many cases, in the CRM).
Excel… but we already talked about it here
). Google Analytics, Adwords, Facebook, Linkedin, Semrush... Today, those of us who are dedicated to marketing have many analysis tools but all of them must converge on what ultimately interests us: A business and customer analysis to structure a plausible strategy from here . That is why it is necessary that all marketing analysis leads to a customer analysis, fed by other data such as audiences, costs or different ratios. In other words, CRM and marketing go hand in hand and their respective analyses must be parallel. Let's delve into this:
