What you need to consider before creating your online store
1. Define your objectives and your company's philosophy
You need to set a series of short, medium and long term goals, not just one goal that you can only achieve in the long term. This can demotivate you and make you want to throw in the towel.
Ask yourself why you want to open your online store, what you are going to sell, how you are going to sell it and who you are going to sell it to. From there line database you will be able to clarify your goals more clearly.
2. Establish your corporate image
This step is very important, as it will help you maintain consistency in all the steps and transmit the message you want to be associated with your company much more effectively. Obviously, you have to create an image that has to do with the product or service you sell.
3. Observe your competition
A good way to analyse the market you are going to operate in is to look for online stores in your sector. This way you can analyse their different strategies (social networks, SEO , marketing, etc.) and take the best from them. This way you can learn from the mistakes they have made and not fall into them yourself.
4. Define your target audience
What target audience is your product or service aimed at? Who do you want to specifically target? To define your target audience, it is important to specify the following details:
Region
Social class
Purchasing power
Age group
Sex
Preferences and particularities , the strategy will be much more effective if the company focuses on the needs of a specific group.
With this knowledge, it is possible to direct not only the products or services, but also the type of content that will be produced and the ideal channels for promotion.
5. Create an SEO strategy
As we have mentioned on many occasions, being visible in search engines is essential to attract more traffic. Research which keywords will work best and which ones your biggest competition uses. If you are lost on this topic, you can always turn to professionals who will create a personalized plan tailored to your needs.
6. Choose payment and shipping methods
Having a clear idea of the different payment and shipping methods will make our job easier. Thinking about these two elements in advance means caring about our future customers, since your potential customers will compare the payment and shipping methods of the different stores they visit and this will significantly influence their final decision.
Steps to create an online store
Choose the name and domain of your online store
This step is really important when creating an online store, as it will be decisive in the success of your e-commerce.
Both the name of the store and the domain name must be easy to remember and write. That's why it's best to keep the names short and descriptive.
In addition, in the case of the domain, it is advisable that it contains some of your keywords, so that your e-commerce is better positioned in search engines. Try to make it end with .com, or .es if you only sell in Spain.
