The O2O model guides customers from online to offline, or from afghanistan whatsapp number data 5 million offline to online, emphasizing virtual and real integration rather than integration. This model often faces organizational transformation challenges, especially when online and offline performance considerations are not aligned. In this case, online and offline data may be managed through a CRM system, but full integration is not usually achieved.
Pure online e-commerce focuses entirely on online channels, and everything from website traffic to user conversion is completed online. In this model, customer data management usually relies on simple and effective CRM tools and does not require complex offline data integration.
In general, in order to achieve omni-channel marketing, OMO needs strong technical support to integrate online and offline data; O2O faces organizational and technical challenges in combining virtual and real; while pure online e-commerce focuses on online channels. Optimize and be less involved in offline business.
