)content Marketing Aims To Build An Audience. Some Of The People oman phone number material This Content Attracts Will Convert To Customers. But Those Conversions Represent Only Part Of The Value Content Marketing Offers.the Audience Represents An Asset With Quantifiable Value, Says Robert Rose, Cmi’s Chief Strategy Advisor. (Robert Explains How To Model The Value Of The Audience Asset In This Article.)start With (What Else?) Specific Goalsthough You Can Prepare Your Execs To Think Beyond Traditional Roi Assessment, You Need To Show How You’ll Measure Your Content Marketing’s Impact.
Start By Setting Appropriate Goals For Your Content Marketing Program. It’s Not Enough To Say, “increase Brand Awareness” Or “educate Audiences.” Be Specific: Identify The Goal, The Target Audience, The Metric Used To Measure Progress, The Number You Strive To Achieve, And The Timeframe In Which You Plan To Complete It.here’s An Example Of A Goal That Covers Each Of Those Elements:our Content Marketing Goal Is To Increase Brand Awareness Online Among Women Between The Ages Of And We Intend To Achieve A % Increase In Unique Visits To Our Blog From This Group In Each Quarter Of Tip: Make Sure Your Content Marketing Goals Align With Your Brand’s Business Goals.
