Brand Promise – How Not to Spoil Your Brand Image?
A brand promise is a commitment that a brand makes to its customers. A flashy slogan is cool, and a colorful logo looks nice, but that's not the point. It's a window into the heart and soul of your brand. One of the pillars of a brand that defines what customers can expect from interacting with your product or service.
The brand promise can concern product quality, service level or prices. It should be consistent, clear and delivered during every customer contact with the brand. Brand promise is not about words, but about actions. An unfulfilled promise is always a disappointment and damage to reputation - no one likes that. It is worth striving to fulfill your promises, because it builds the credibility of your company.
Also read: How to stand out from the competition using the Sinatra Test?
How to start with brand positioning?
Brand positioning requires your involvement morocco telemarketing in planning and creating a strategy. These are a few steps that will help you find the right direction of action. You can start brand positioning by:
Defining business goals – what goals do you want to achieve by positioning your brand? Increasing recognition, acquiring new customers or improving the brand image?
Understanding the market and competition – it’s worth knowing what’s going on in the industry and who you’re competing with. Check trends and customer preferences, and also pay attention to the strengths and weaknesses of your competition.
Defining the target group – you need to know who you want to sell to. If you want to sell to “everyone” then you are far from your goal. If you want to sell to Marek, 40, a husband and father of two, living in one of the largest Polish cities, whose earnings are in the range of PLN 8-10 thousand, then you have a chance to address his specific needs and satisfy them.
Choosing the right positioning method – you can position yourself as a luxury, innovative or cheap brand, among others. “It will come out in the wash” is the choice that can be the most expensive.
