When you choose your azerbaijan mobile phone number business niche and start working, you will attract a special audience. You cannot ignore the interests of your audience because they will not only not convert, but will also stop being followers.
Whether you’re selling clothing or a cryptocurrency like Bitcoin, you need to consider your audience’s preferences. It’s tempting for marketers to jump in and start spending money to attract visitors.
However, if you use this technique, your video strategy could fail. Worse, marketing to an audience that doesn’t convert puts you at risk of wasting your ad spend.
You can better craft your message, content, and marketing approach to meet your audience’s goals if you follow a process of listening to your audience and learning from your performance.
One way to listen to your audience and get feedback on their behavior is to analyze and evaluate your performance. Many marketers reserve the task of tracking their marketing strategy for last, but the truth is that you should start evaluating your campaigns before you start running them.
At first glance, top-of-funnel metrics like views, as well as vanity metrics like likes and tweets, seem pretty appealing. However, these numbers may not accurately reflect the value you want to convey.
You should review the final steps your prospects have taken and whether they align with your goals. If you're creating an explainer video, conversion goals like signups, sales, and "wishlist" clicks are more important than likes or views.
Keep in mind that a strategy specific to video metrics is unlikely to be effective—brands need to be tightly tied to their specific goals. Make sure you’re using metrics that are most relevant to your business model, and that you’re reaching the right audience with the right message at the right time in their buying journey.
