It is a free plugin with additional paid features and integration options that easily enhance shopping cart functionality. As of January 2021, this popular WordPress plugin holds 27.86% of the ecommerce market. Additionally, 93.7% of online stores using WordPress opt for WooCommerce.
WooCommerce is a great platform for small businesses that already have a WordPress website or have recently undergone a Joomla or Drupal to WordPress migration . Websites that already have WordPress development resources will find it easy to customize their store with WooCommerce.
Here are some of the features that make it ideal for ecommerce websites.
It is easy to use, WordPress users can quickly set up their store by simply installing/activating the WooCommerce plugin.
There are tons of plugins and themes for easy store setup that will help your business get up and running fast. So from payment optimization to dropshipping, this platform has plugins for everything you can think of.
There are various search and navigation extensions that help you add categories, tags, and features that help customers easily find what they are looking for.
This plugin has over 400 official extensions, allowing you to easily connect with social channels like Facebook, Pinterest, MultilingualPress, and more.
Woocommerce ecommerce platform Magento
Since it runs on WordPress, Woo-Commerce is highly SEO friendly. Other plugins can be used to make it more SEO friendly.
Woocommerce offers a secure payment processor that ensures PCI compliance, allowing secure communication between customers and servers, thus protecting sensitive data.
It is fully flexible and customizable, so the platform gives developers complete control over their data and supports both small and large businesses.
The platform’s analytics dashboard provides information on sales, orders, and general store status. It also integrates with Google Analytics for better performance tracking.
The plugin has great customer payment options. It comes with PayPal, but other extensions like Amazon Payments, Stripe, and PayFast are also available.
