I prepared this material specifically for the federal publication Beauty Salon Director and expected that it would be read by people from this industry.
Seth Godin. "Purple Cow".
A book that can inspire even the most sad businessman to feats. Seth Godin tells how to make your business unique, add your own "zest" to it and stand out from the competition. It is short and can brighten up a list of japan cell phone numbers couple of evenings. I recommend reading it to all my employees and entrepreneurs for inspiration. For the owner of a beauty salon, it can become a motivator for big changes in business. Who knows what million-dollar idea you can come up with?
Jonah Berger. "Contagious."
About PR, social networks and successful content. Oddly enough, it is people, not schemes on paper, who make a business successful. In the world of the Internet, where PR, social networks and good content serve to attract customers, it is simply necessary to know the rules of cool content. Jonah Berger explains the laws by which the word-of-mouth effect occurs and gives examples from life. This is a guide for those who want to be successful on the Internet. I keep this book in front of me.
Jason Fried and David Heinemeier Hansson. "Rework: Business Without Prejudice."
A book about the approach to business. This book changes the idea of business and your role in it. It is ideal for entrepreneurs and shows the usual reality from a different angle. It has become a reference book for many of my business friends, but not all of them have implemented the authors' precepts. I recommend it to beginning entrepreneurs and those who have been on the market for a while. It will help you become "healthier" in your views on your business and your role in it. And it will teach you how to properly allocate your resources.
Robert B. Cialdini. "The Psychology of Influence".
A book about manipulation in management and sales. This book has long been a reference book for many marketers. It is about how people think and why they do certain things. You will be surprised how simple a person is after reading it. And you will be surprised how often you yourself have become victims of brand manipulation. Well, any businessman should know what else can be used to develop their business, increase the average bill and develop sales. It is no less suitable for a beauty salon than for sellers of courses or cherry pies. A universal guide.
Gavin Kennedy. "Everything can be negotiated."
About sales and negotiations. This is my favorite book. And the most important book in my life. If I had known Kennedy's lessons back in school, I would have been able to avoid many mistakes in negotiations at all levels. It is suitable for absolutely everyone and for everything - from the ability to get a better employee for less money, to negotiate with a client, supplier and partner in business, and then to use these same rules at home with children. No joke, this is the most useful book I have ever read. In addition, it is made as a textbook and divided into chapters. It forever changes the attitude to negotiations and to your ability to get the best on favorable terms.
