Deming cycle
Furthermore, project managers can count on a simple, immediate process, easy to convey and communicate . But there are some negative sides, some problems that must be taken into consideration.
For example, immediacy: the Deming cycle (known as the Shewhart process or PDSA, from the English Plan-Do-Study-Act ) is rigid, it becomes a burden when we are faced with urgent or emergency conditions. On the other hand, with the right attention it can be applied to different sectors. Even online marketing. Some concrete examples? Continue reading.
PDCA and web performance
Why do we talk about the Deming wheel in this field? Simple, it is part of a good investment when we talk about web performance culture . That is, an attitude that does not evaluate optimization as a one-off activity . That is, to be done only once in the life of the site.
But it does so through the lens of a continuous process. Just like a cycle in which you plan, model, control and improve the result. Does this apply to the work done in the world of web performance?
User Experience
One of the decisive plans in which it is possible to exploit the Deming wheel . Indeed, it is desirable. Perhaps adding the preliminary study phase before planning, and this is valid if you start from a website already online but also with a new job since you always have to evaluate the competitors' work.
It is no coincidence that one of the evolutions of the russia phone numbers Deming cycle is called OPDCA where the o stands for observation, and when you decide to improve the user experience it is crucial to start with this idea. And continue towards continuous optimization based on how the blog or website changes .
SEO
Talking about SEO positioning without considering a constant evolution over time means proceeding ignoring a valid perspective. Because today more than ever, every result can vary from one moment to the next. For example, due to a competitor entering the market or a drop in content performance.
Or maybe a worsening of the website structure that requires reflection. There can be many causes of a worsening or improvement of SEO performance , which is why a cyclical process is required that can analyze results and plan useful actions to improve the SERP.
CRO
This is one of the most sensitive sectors on the subject. The principle of conversion rate optimization pushes you to always work towards a process of improving the most important element for your business: conversions, for example, of landing pages that serve to sell or lead generation. But not only that.
The concept of CRO encompasses different areas ranging from measuring web page loading times (perhaps with Google's Pagespeed Insight or Gtmetrix ) to evaluating user behavior through heat maps generated by tools such as Hotjar and CrazyEgg .
heatmap website
Not forgetting Optimizely and Google Optimize . All to achieve one goal: improve results. In this balance, the logic Plan – Do – Verify – Act works.
Will you exploit the Deming cycle?
I hope so. These three areas – UX, SEO, CRO – are just the tip of the iceberg: they represent macro topics that we can divide into many activities that should be optimized in detail . Obviously always carefully evaluating your possibilities and the objectives to be achieved.
In these cases it is important to anticipate each activity with a performance budget analysis work to understand which indicators to evaluate, the objectives to reach and the peaks to reach. Do we want to work together to obtain the best results over time? Tell me your needs.
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