CRM Integration: Use a robust CRM

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Webinars on Fleet Management: Host online seminars about fleet optimization, electric vehicle integration, or tax benefits for company cars. Position your dealership as an expert. This attracts businesses actively seeking solutions.
Account-Based Marketing (ABM): Identify specific companies that are ideal clients for your fleet sales. Create highly customized outreach strategies for each. This could involve personalized emails, calls, and even direct mail.

Industry Events and Trade Shows: Participate in local business expos or industry-specific trade shows. This is a great way to meet decision-makers face-to-face. Showcase your commercial vehicle offerings.

Intent Data for Timely Outreach: Use c level executive list tools that can identify businesses showing "intent" to purchase vehicles. This could be through their online research or specific content downloads. Reach out when they are actively looking.
Partnerships with Businesses: Collaborate with other local businesses. For example, partner with a logistics company or a taxi service. Offer them special deals on vehicle purchases or servicing.

system to manage B2B leads. Track interactions, schedule follow-ups, and automate communication. This ensures no potential business client falls through the cracks.