Strategic Foundation (Before you start marketing):

[tanjila khatun]

Generating leads for merchant services (credit card processing, POS systems, online payment gateways, mobile payment solutions) in a market like Sherpur, Bangladesh, requires a highly localized and value-driven approach. Many small and medium-sized businesses (SMEs) in Bangladesh might still rely heavily on cash or traditional mobile financial services (MFS) like bKash and Nagad. Your goal is to educate them on the benefits of broader digital payment acceptance and provide seamless solutions.

Here's a comprehensive guide:


Define Your Ideal Merchant Profile:

Business Types: Retail stores (grocery, apparel, electronics), restaurants, france phone number list pharmacies, hotels, clinics, educational institutions, service providers (salons, workshops).
Transaction Volume/Size: Small businesses with growing sales, medium-sized businesses looking to streamline.
Pain Points:
Reliance on cash, leading to security risks, reconciliation issues, and limited sales to cardholders/digital wallets.
Difficulty managing multiple MFS accounts (bKash, Nagad, Rocket).
Lack of a formal record-keeping system for transactions.
Slow payment processing times.

Desire to accept more payment methods (local/international cards).
Difficulty with chargebacks or customer disputes.
Need for better financial reporting and insights.
High transaction fees with current providers.
Digital Readiness: Are they already using some digital tools, or are they completely cash-based?
Geographic Focus: Businesses within Sherpur town, surrounding upazilas, or even targeting specific markets or shopping areas.
Develop a Clear Value Proposition: Focus on the tangible benefits for the merchant, especially in the Bangladeshi context.