For many SEO experts this is one of the decisive steps to work on local search . Thanks to this free service from Mountain View, in fact, you can
First, enter your business on Google Maps , then in the local pack, that is, the results of the geolocalized serp, and finally in the summary card that appears on the results page for “branded queries” . Here you can add photos, enter opening and closing times, collect reviews.
local seo google my business
Before moving on to the next step, remember tPoland Phone Numbers carefully verify your information and update your opening hours. You can also monitor your Google My Business listing insights to gain valuable information on how people search for and contact you.
Get positive reviews
One of the decisive parameters of local off-page SEO: to increase the ranking and improve the positioning for geolocalized queries you must obtain a lot of positive feedback. This is both on Google My Business and on other platforms such as TripAdvisor, Yelp, Trustpilot and Facebook.
A question to make sure your local SEO process is truly geared towards improvement: Are you working smartly to utilize your online customer feedback?
Do a qualitative analysis of the site reviews to understand problems to solve and competitive advantage. In this world you work on two special fronts: you get information and improve the ranking .
Optimize your web pages
On-page SEO work for local search follows the classic logic that tends to reward web pages focused on a topic (activity + location that can be region or city or even neighborhood). Optimize title tags, meta descriptions, URLs, H1s and text always aiming at SEO copywriting for people.
In the work of local SEO optimization for Google we find the insertion of Schema.org tags for rich snippets, especially NAP for name, address and telephone. Remember to insert the Google map in the contact page and to match the data between the website, Google My Business card and directory.
Create a blog and FAQ
Two very useful content marketing jobs when working with local SEO: these projects can be useful for intercepting targeted long tails, particularly interesting for those who want to be found in the area. Without forgetting that FAQs have an extra edge with voice searches , since they intercept specific queries from those who ask for information to move around the area.
Link Building and local directories
To position a website in local searches you need to get inbound links , better if contextualized for your local business. So link to websites that share a similar context. Remember the classic rules of link schemes, Google does not like those who pay to get mentions.
In this sector, directories that bring together websites of similar businesses also work well: names like Yellow Pages, White Pages and Bing Places can help you with local searches.
Must Read: Improving User Experience
Monitor Local SEO Results
One of the strengths when working on a good local SEO strategy : observe the results, monitor the data and improve based on the progress of the positioning. Just like it happens for every activity based on the Deming cycle : every step forward towards perfection is given by monitoring.
local seo report with data study
This is obviously done thanks to Google Analytics , which is always able to isolate the numbers that interest you, and the Google My Business APIs that you can easily import into Looker Studio to also present the best results to the client.
Create a personalized report, curated in every detail. Most importantly for data visualization, you can bring out the numbers that interest you and exclude those that do not concern your geographic area . Do you want more information about the work of local SEO, web performance and analytics?
