Web Analytics
What are heatmaps, what are they for and how to create them with these 4 tools
Heatmaps are a fundamental tool for optimizing the UX of a website. These solutions, in fact, allow you to monitor the work done by the user on the internet pages of your domain. In this way, you can discover what works and what doesn't. For example, you have the possibility of understanding how people move, where they go, why they click and when they scroll.
Let's face it: you are giving a look, respecting the privacy, to the people while they use the content you have published online. A real Copernican revolution to intervene on the various elements of conversion of the pages and how to simplify the life of those who are your potential customers.
Table of Contents
What are heatmaps, a definition
Why is it important to use heatmaps?
How to read a site heat map?
What are the different types of heat maps?
4 Tools for Creating Heat Maps
Hotjar
Crazy Egg
Clarity
Inspection
Mouseflow
How to best use these tools?
What are heatmaps, a definition
Heatmaps are graphic representations of user behavior on a web page. They Panama Phone Numbers appear as a graphic representation of the observed resource, slightly darkened, on which areas are outlined with a different gradation of colors: those tending towards blue are the areas in which attention is less, if they go towards red they are characterized by a higher focus.
These heat maps are used in different fields , we focus on how web performance uses heat maps to improve and optimize online publications but it is important to know that they are also a tool that can be used in different fields for data storytelling .
Not surprisingly, Hotjar's post recalls , the term known as heatmap was first used in the early 1990s, when software designer Cormac Kinney created a tool to graphically display real-time financial market information.
Must Read: You Must Make a Good Data Strategy
Why is it important to use heatmaps?
Thanks to these tools, you can obtain decisive results in the analysis and optimization phases to discover which elements the public ignores and which they try to activate or click without success. Perhaps starting a series of attempts that end in the phenomenon known as rage click. With heatmaps, you can eliminate distractions to highlight what really matters.
Way.
