Simple changes like:
Using the customer’s name
Tailoring the call-to-action (e.g., “Want to complete your order for [Product]?”)
…made a significant difference in how recipients perceived and interacted with the message.
Key takeaway: Personalization isn’t just a list of belarus whatsapp phone numbers buzzword. Even lightweight personalization can double your effectiveness.
3. Templates Matter More Than You Think
Using WhatsApp Business API, we relied on approved message templates. Early on, we noticed that "too formal" or "salesy" templates led to poor response rates.
For example:
“Dear customer, don’t miss this limited-time offer on our new range of shoes.”
Hey [Name], we’ve just added your favorite style in a new color. Want to take a look?”
The second version feels more human and conversational—and that made a huge difference. Engagement increased by nearly 41% when templates were rewritten to sound more casual and helpful rather than promotional.
Key takeaway: Your template tone should mimic a friend’s message rather than a corporate broadcast.
Mentioning a product they showed interest in
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