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How small businesses can use branding to improve advertising success
It’s clear that big or small, brick-and-mortar or ecommerce, businesses must always incorporate branding into their advertising strategy for sustained growth. Below are some tips and guidelines for doing so.

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Remain consistent
When speaking with clients about branding, one of the most important points that I try to drive home is that of “brand consistency.” landing pages and ads use the same language, tone, and color palette as the rest of your site. This may not seem like an important aspect but it’s not unlikely that individuals will research your business either before or after they convert on the ads that you set before them.