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Attracting a visitor and converting that visit into a purchase is impressive. However, to have that customer making further purchases with you is a whole new ball game. Customer retention is the basis for any thriving business’ success. In this article, we will cover how customer retention can help you grow your business and what you can do to improve the customer retention rate.
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Source: Beautyindependent
Importance of customer retention for businesses
There are two ways to generate business in any fantuan database industry, whether it is through new customer acquisition or through retaining existing customers. Generating business through new customers is a constant aim for any company. However, companies often overlook the impact of effective customer retention.
Here are some of the ways customer retention can help you grow your business:
Generating business from new clients takes effort and cost. However, customer retention can help make the most out of new business relations carefully and diligently, thus delivering higher and continued returns on customer acquisition costs.
Improving Customer Lifetime Value (CLV):
Customer Lifetime Value is a measure of the average total business a company gains through one customer. A better customer retention rate leads to a higher CLV and signifies a thriving business.
Reducing customer attrition:
The Ultimate Guide to Enhance Customer Retention in Your Business
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