Android phones and devices: Google

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Digital marketing and advertising is a growing industry whose popularity began in the 1990s. It involves a marketing strategy where businesses use digital platforms and communications to;

Market their services and products to consumers
Grow their business
Increase brand awareness
Increase customer engagement
Increase conversion
Increase local and global brand reach
Achieve brand credibility

One vital thing to note is that the digital landscape is constantly changing and can be easily overwhelming. So, how do you excel in this ever-changing digital landscape? Below, we’ll provide you with a comprehensive guide on how to excel in digital marketing and advertising.


Digital Ad spending - Worldwide
Source: WordStream
How to Develop the Best Digital Marketing and Advertising Strategy
The first step to excelling in digital marketing and advertising botim database involves having a robust strategy. Read on to learn how you can create this strategy.

Understand Your Target Audience
Note that no digital marketing or advertising strategy can be successful if you lack a clear understanding of your buyer’s persona. You need to know;


Why do they buy the services or products

Where they source the products or services

The age bracket of your prospective customers

The income levels of your prospective customers

The priorities, interests, challenges, and goals of your prospective customers