Walmart's static fitting rooms

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According to the eMarketer report, global e-commerce sales will exceed US$5 trillion for the first time in 2022, accounting for 1/5 of the total retail sales, and will exceed US$7 trillion by 2025. While enjoying the convenience of online shopping, more and more consumers are also pursuing a better shopping experience, and virtual try-on technology provides an effective tool for this.

From Taobao's virtual fitting rooms, to , to AR dynamic fitting rooms china phone number lead on the Web and mini-programs, the emerging virtual fitting experiences allow consumers to try on a vast array of fashion items without leaving their homes, effectively solving the long-standing pain points of online clothing shopping.

Next, let’s take a look at specific cases to see how virtual try-on and fitting are changing the online retail industry!Virtual try-on and trial-wear can present products in a more intuitive way, eliminating the gap between "buyer show" and "buyer show". At the same time, consumers do not need to go to physical stores, as long as they operate conveniently on mobile devices, they can check the try-on effect. Lower shopping costs and more immersive shopping experience will help increase users' willingness to consume.

In November 2021, Canada Goose launched its first shoe series in China, and simultaneously launched the WeChat applet AR shoe-trying experience, integrating AR and 3D and other digital means, allowing consumers to directly try on all the shoes in the series. The brand also created AR filters for three weather conditions: heavy rain, fog, and ice and snow, digitally reconstructing the actual wearing scenes of the series of shoes, organically combining the young consumers' AR filter usage habits and immersive shopping experience, and building an extremely convenient and fun new way of shopping in the metaverse for users.