Remember when we were little and used to fear things we didn't know? All it took was for someone to say "the monster is going to get you" and we would calm down.
The strange thing is that even after they grow up, people continue to use their innocence to terrorize and create monsters that don't exist. And in the world of grown-ups, guess who the new villain is? SEO, my friend.
In a digital age, everyone wants to be seen and remembered on the internet, and SEO is a hot topic. And what we are beginning to see is a high amount of content being shared.
The problem with this? People guatemala mobile database who don't have much technical knowledge end up believing everything they read. And the consequence? People are thinking that SEO is the biggest seven-headed monster and are forgetting its basic premises. And that's what inspired me to list the 4 most common mistakes in SEO.
A very common mistake is finding websites that have the same title tag for all pages. When they are not duplicated, they are absent and this phenomenon mainly happens with descriptions.
The title tag is the title we give to the page and the description is the description of the page. Remember that both are displayed in search results and are essential to attract the user.
title-and-meta-description
How to Find Out if Title and Description Tags Are Duplicate or Missing on Your Website
You can check if these tags are missing in several ways and today, I'm going to teach you what I believe to be the most practical way, through Search Console.
By Search Console
I have already highlighted in other posts the importance and benefits of Search Console, and one of them is the possibility of analyzing duplicate and missing titles and descriptions. Wonderful, right? So, let's go step by step:
Access your Search Console account and select the desired property (website);
In the sidebar, select “Search Appearance” and then “HTML Enhancements” search-console-improvements-html
If your site is experiencing any issues, they will be listed for you as in the example below: html-seo-improvements (1)Clicking on the blue items will display a list of pages that contain duplicate and/or missing titles and meta descriptions.
Website accessible with www and without www
Clicking on the blue items will display a list of pages that contain duplicate and/or missing titles and meta descriptions.
Try accessing your website without putting www and then try accessing it again using www. Example:
If your website is accessible from both addresses, we have a small problem. This is because search engines will consider both versions with and without www and in addition to generating duplicate content, these versions will end up competing with each other in search results.
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